Launch checklist
- 1Write a one-line tagline that says what the product does, not how it works.
- 2Prepare a clear logo, two or three screenshots and a short demo video.
- 3Make sure sign-up works on mobile and the landing page loads fast.
- 4Submit to launch platforms and directories such as IndieDebut, one per day.
- 5Post a build story on X, Reddit, Indie Hackers or Hacker News where it fits the community.
- 6Reply to every comment and email in the first week.
Where to launch your startup
Start with platforms where makers look for new tools: launch directories, maker communities and niche forums for your audience. Spread them out over a couple of weeks instead of posting everywhere on the same day, so you can learn from each one.
Directories with permanent pages keep sending visitors and give your new domain its first links. Launch-day platforms bring a spike. You want both.
Write for the person scrolling
Most visitors read the tagline and the first screenshot, then decide. Lead with the problem you solve, show the product in use, and keep the call to action on one button.
After launch day
Collect what people asked about and turn the answers into landing page copy and docs. Thank early users, ask for a testimonial, and post an update when you ship what they requested.
Frequently asked questions
Should I launch on several platforms at once?
Space them out. One platform every day or two lets you fix problems the first visitors find and keeps a steady flow of traffic.
When is the best day to launch?
Weekdays get more traffic, weekends have less competition. For a small product, being ready matters more than the day.